Performance
Marketing
YEAR
2025-2026
COMPANY
Various
ROLE
Senior Designer
PRODUCT TYPE
Digital Marketing
As Senior Digital Designer, I design and produce paid social creative across Meta, Pinterest, Google, and YouTube — working closely alongside our performance marketing agency to strategize, troubleshoot, and ideate new ad sets. The work spans both static and video formats, built through structured creative testing across product lines to identify what resonates and drives performance.
results
Contributed to meaningful year-over-year growth in ROAS and revenue across Meta, Google, YouTube, and Pinterest driven by ongoing static and video creative testing across product lines to identify top-performing messaging and formats.
META
Videos
Working alongside the Brand and Video Marketing team, I helped both on during production and post production to create ecommerce forward content. Taking the content from the videographer and working in Adobe Premiere Pro and After Effects to color correct, edit, and add graphic overlay to create adsets for META, Google, Pinterest, and more.
As a contract designer, I work alongside Goodr's in-house marketing and design teams to develop Meta ad creative. Each set is built to live natively in feed and story placements. Translating an already-loud brand voice into paid social creative that holds attention in a crowded feed.
